12th September 2017

An interesting challenge focused on bringing together the developers, architects, interior designers, builders, PMC’s, and solution providers to design a Living Space for a city by keeping in mind the diversified India, climatic conditions, tastes and preferences, and available materials in particular place.

16:30 – 17:00
17:00 – 17:10
Opening Remarks by Et- Edge
17:10 – 17:30
Expert presentation - FAB FINDS: Glocal views on Design Personalization
  • Recognising Cultural, climatic and economic diversity as an important parameter for developing design brief.
  • Why is it important?
  • Its role in value addition to/impact on the architectural design evolution.
  • And its impact on final product delivery standard and schedule in a global context.
  • How does it address sustainability issue?
  • And are there any financial implications?

[one or more topics as mentioned above can be addressed]


  • Arunjot Singh Bhalla, Managing Director – APAC at RSP
17:30 – 18:00
Interactive Session: My Colour, My World Interactive Session:
  00-01 Minutes    -Introduction
01-10 Minutes   - Nerolac Presentations
10-25 Minutes   - Interactive Story telling Session with the Audience +Q& A
25- 30 Minutes – Launch of the Colour Book Speakers:
  • Ram Mehrotra, Vice President, Sales and Marketing - Decorative Paints, Kansai Nerolac Paints
  • Archana Tiwari Nayudu, Head – Content Development, ET- Edge
18:00 – 18:20
Spotlight Session: PLINTH & PATTERNS:  Products, materials and designs Speakers:
  • Sanjay Joshi, Senior Vice President & Business Head – Boards & Panels, Everest Industries
  • Ashok Bharadwaj, Senior Vice President – Marketing, JSW Steel
18:20 – 19:10
IMAGINATION STATION: Creativity Lab for Designing Pros   "Designing for diversified India"

Primary objective of the workshop is to engage the audience into the theme of the conference by way of soliciting their observations, points of view and ideas on a given topic. Thus having an active and participative audience, rather than passive listening participants. This will be achieved through a moderated workshop, consisting of architects, engineers, developers, academicians, product manufacturers and other industry experts. Suggested size of the group is eight participants in each group for effective engagement and better quality of dialogues and output. The workshop will be conducted in three parts with an introduction by the Workshop Moderator.

Part -01 [ 15 Minutes]

Based on the theme of the Design Summit, each group will be given set of visuals related to built environment from across the country and will be asked to choose one image [according to the Group’s collective understanding and wisdom] that is representative of the groups identified concern, point of view or a suggestive solution to the issues being addressed in the workshop.

Part -02 [ 30 Minutes]

The group will discuss in detail and suggest possible interventions in any one or more aspect/s of a project development, considering that cultural, climatic and economic diversity of our nation are important parameters that play [or should play] important role  in conceptualising, designing, implementation and successful launching and completion of the project as a business activity Each group will be required to suggest at least 4 ideas that can be in the realms of architectural and planning ideas, policy guide lines, building rules and regulations, financial models, building technology and implementation strategies or just about aesthetical aspect of the project.

Part -03 [ 15 Minutes]

  • the Visual Expression: The moderator will present a set of visuals [one for each group ] and may request one of the participants [from each group] to speak briefly [ from the audience area itself] about the choice of the visual
  • If possible, similar visual input can be sought from available and present experts speaker and can be presented with a one line remark [in writing along with the picture in the ppt itself . This will add an interesting component to the workshop as expert opinion
  • The Innovation Ideas: in this section, set of ideas and suggestions as discussed and suggested by each group will be presented by the moderator and one representative from each group [preferably identified by the group itself] may be requested to speak about their suggested idea/s.
  Suggested topics:
  • How successfully have Indian architects responded to the theme of diversity?
  • How is existing development paradigm distinctly Indian?
  • What are the possible interventions?
  • Is it relevant from a global perspective?
  • Colour as a Symbol of Diversity in Indian Architecture
  • Srinivas Murthy G., Chief Executive and Architect at SMG Design
19:10 – 19:50
Panel discussion - CHAOS THEORY: Designing for diversified India Suggested topics for discussion:
  • What are the clearly identifiable cultural elements/aspects that should be considered?
  • As a nation/society how have we done so far?
  • Can there be a distinctly Indian style of architecture?
  • Why is it important? And its global relevance.
  • Is it more for an architect to worry about it or should it be a collective initiative of the entire building industry?
  • Which are the areas/tools of change –if so desired?
  • How can the brief to architects be reinterpreted? What would be its impact?
  • How do we encash this as a marketing option?
  • Sanjay Gulati, Managing Director at Gensler
  • Nejeeb Khan Managing Director, KGD Architecture
  • Deepa Sathiraman; LEED Fellow, IGBC Fellow, WELL Faculty  / Director at En3 Sustainability Solutions
  • Ajay Koshy, Head-Design Management at Brigade Enterprises
  • Ar. Sathya Prakash Varanashi, Principal at Sathya Consultants
Moderator: Srinivas Murthy G., Chief Executive and Architect at SMG Design
19:50 – 20:15
Interactive Session: IMAGINATION STATION: Creativity Lab for Designing Pros
20:15 – 20:30
Closing Remarks
20:30 onwards
Cocktail & Dinner